Elie
Charbel
Elie
Charbel
Biography
Elie Charbel began his journey with A2Z Media as an advertising company in Qatar and spearheaded its successful expansion into the KSA market. Throughout his leadership, he has provided innovative marketing and advertising solutions for numerous clients. Recognizing the need for more specialized services, he envisioned and led the expansion of A2Z Media into dedicated companies focused on creative services, production, and IT/web development, ensuring a more targeted and comprehensive offering for clients.
His proactive approach and entrepreneurial drive have been pivotal in securing significant partnerships with leading clients across the region. Known for his foresight in identifying emerging trends within the fast-evolving media landscape and Gen Z social dynamics, Elie excels at pinpointing industry gaps and devising effective strategies to address them.
He is dedicated to empowering brands, offering practical insights and advice through his podcast, "The Twist Podcast." Originating in Qatar and expanding regionally, the podcast serves as a platform for authentic discussions with industry leaders and collaborations with universities, enriching the community with valuable, real-world perspectives.
Vision And
Approach
Elie Charbel is renowned for his candid approach and unwavering belief in the transformative power of media. He advocates for a paradigm shift, emphasizing that traditional academic theories contribute minimally to success in today's evolving landscape. His philosophy centers on early recognition of industry shifts and embracing change as a catalyst for growth.
The Twist
Podcast
Elie believes in providing factual and authentic insights into the dynamics of business and marketing through "The Twist Podcast." It stands out in a sparse podcast market by featuring genuine voices from diverse corporate levels, offering firsthand experiences and regional workplace insights.
Vision And
Approach
Elie Charbel is renowned for his candid approach and unwavering belief in the transformative power of media. He advocates for a paradigm shift, emphasizing that traditional academic theories contribute minimally to success in today's evolving landscape. His philosophy centers on early recognition of industry shifts and embracing change as a catalyst for growth.
The Twist
Podcast
Elie believes in providing factual and authentic insights into the dynamics of business and marketing through "The Twist Podcast." It stands out in a sparse podcast market by featuring genuine voices from diverse corporate levels, offering firsthand experiences and regional workplace insights.
